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Apple Search Ads (ASA) Integration

Connect Apple Search Ads to access real search popularity indexes, query conversions, and organic cannibalization analytics.

Apple Search Ads (ASA) Integration

Connecting Apple Search Ads unlocks exact Search Popularity values for hundreds of thousands of keywords, giving your team data precision beyond approximations.

Advantages of ASA Connection

  • True Search Popularity (5–100): Direct telemetry from Apple's search auction bidding engine.
  • Organic vs Paid Cannibalization: Identify instances where you are paying for search ad clicks on keywords where you already rank organic #1.
  • Search Match Query Discovery: Harvest high-converting query terms discovered via Apple's Search Match algorithm into your permanent organic keyword tracking bank.

Connecting Your Account

  1. In Apple Search Ads, go to Account Settings > API.
  2. Create a dedicated API User with API Read Only permissions.
  3. Obtain your Client ID, Team ID, and Key ID.
  4. Generate the private client secret key.
  5. In Cortex, paste credentials under Settings > Integrations > Apple Search Ads.

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