ASO Analytics & Impact

Cortex correlates store ranking improvements with bottom-line acquisition performance. By connecting App Store Connect and Google Play Console, you can attribute downloads and revenue to specific metadata changes.

Key Performance Indicators

• Organic Visibility Index (OVI): An aggregate weighted metric combining all ranking positions and search popularity scores across your tracked keywords.
• Impression-to-Install Conversion Rate (CVR): The percentage of store searchers who view your listing and download the app.
• Product Page Views (PPV): Total unique visits to your app store product detail page.
• Keyword Share of Voice (SOV): The percentage of top-ranking search impressions captured by your app versus category competitors.

Impact Timeline

When you release a new app version or update keywords, Cortex places an annotation pin on your analytics charts:

timeline
    title Optimization Timeline
    v1.2 Release : Title keyword optimization : Subtitle refreshed
    Day +3 : Keyword ranks update : 12 terms enter Top 5
    Day +7 : Organic impressions +34% : CVR improves from 3.8% to 5.1%
    Day +14 : Revenue Cat MRR +18% : ROI target achieved